Or Twitter. Or Instagram. Or Medium.
Social media algorithms are being continuously fine tuned to punish content creators for having a life, all while Facebook makes a killing in advertisement fees that we provide the eyes for.
Yep, Facebook has been pushing full steam ahead for quite some time now to ruin Instagram just as much as they’ve ruined their own platform.
I’ve recently witnessed a few notable artists I follow announce they’d like to abandon Facebook altogether for Instagram, only to then be hit with news of even more algorithm changes to Instagram that will make it even harder to build a following in 2018.
Facebook be like:
We’re making Instagram better for you!
When you publish the original content you worked excruciatingly hard to produce, we’ll show it to a whopping 10% of your followers, and if not enough of them like or comment on it right away then we won’t even bother showing it to any of your other followers.
You’d better hope we show the right 10% of your people, ah-hyuck hyuck!
What a dream come true for content creators.
Thank you, Mr. Zuckerberg.
After all, why should you trust your users to moderate their own feeds?
You Shouldn’t, of Course
“Mother knows best.”
— Rapunzel’s fake-ass witch-mom
Mr. Zuckerberg is under the impression that if he doesn’t show us what he thinks we want to see, we might get bored and leave his precious site.
And he needs our eyes, our special eyes, to generate his precious ad revenue.
Think of the profits at stake! *gasp*
If Algorithms Are Built With Good Intentions
Then the road to hell is paved with algorithms.
The algorithmic quest to only show users content that has been determined to have a higher probability of engagement is fundamentally flawed.
Users want to see what they say they want to see.
They don’t want to only sometimes see it.
And they certainly don’t want to be shown content deemed by an algorithm to be successful at distracting them instead.
The algorithms are objectively making users lives worse.
Mr. Zuckerberg agrees, evidenced by his post on Facebook:
“Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”
He then goes on to say that “you’ll see less public content like posts from businesses, brands, and media.”
Bad news for content creators. I can see a lot of them switching over to personal accounts because of this decision.
Even so, they’ll still have to provide “meaningful social interaction.”