You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great!
One last thing: How exactly should your image look so it fits in the News Feed, timeline, or stream?
There’s so much to consider in creating great images for social media—for me, the size and shape tend to get locked in before I even realize what’s happened. Yet the size and shape—the height, width, and orientation—are the elements that most influence how an image will appear in a social media stream.
Fortunately, there’re some answers out there on how to create ideal images that show up consistently great in your audience’s timelines. We’ve collected all the answers here, along with our favorite two templates to fit any network.
The best sizes for sharing images on social media
We’ve long been interested in the impact of social media images for engagement, retweets, clicks, and more. We found that tweets with images receive 150 percent more retweets than those without.
One of the big questions for me is how you get an engaging image to look its best when it’s in a stream, timeline, or News Feed?
What’s the best—and maybe even the easiest—way to go about it?
In general, here are the best sizes for sharing images on social media. (Click on any link here to jump to the details for a specific network.)
Facebook – 1,200 x 628
Twitter – 1,024 x 512
LinkedIn – 700 x 400
Google+ – 800 x 1,200
Pinterest – 735 x 1,102
Instagram – 1,080 x 1,080
By the way: I cover five unique and secret ways to include images in your updates on day 9 of our email course on social media strategies. I’d love to share them with you, too! You can join that course for free here.