Design for Emotion – Google Design – Medium


Humans have feelings, thoughts, and emotions — we all have them. Some of the best sites, apps, and experiences i’ve seen over the years have been designed for emotion — not simply performing a task but along the way they are coaxing a response. That reaction can be a simple ‘that’s cool’, could be a ‘wow’, or even provoke sobbing into your keyboard.
When film directors are crafting a scene they want their audience to feel something: fear, sorrow, empathy, something. They painstakingly choose the right lighting, sounds, location, set arrangement, and camera lenses to create a scene. In the film world this is known as ‘Mise-en-scène’ and is an integral part of the film aesthetic and feeling.

Source: Design for Emotion – Google Design – Medium