Don’t even think of naming your business until you read this

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In this section, I will fully include and explain every resource you’ll need. Bookmark this page and come back to it each time you name a company.

Compile a list of keywords:
Browse through The Next Web’s Insider section and copy-paste all the startup names that strike a chord with you. Identify your favorites and study how they were formed.
As you think over these selections, keep a log of all the new names and keywords that you come up with in the process. You can source these original keywords by thinking about your company’s market, what makes your company unique, and what your value proposition is. (Spend a few minutes converting each of these concepts into keywords.) Finally, use to find the synonyms of your favorite keywords.

Plug your keywords into generators: First, enter your keywords into to see if there are any quality word combinations available for registration. Next, use to generate clever abbreviations. Finally, use to generate fictitious word derivations. The purpose of using these tools is to study the generated results in order to build an understanding of how your keywords can be branded into company names. Once you’ve thoroughly considered the possibilities, you’ll then be prepared to holistically assess and appreciate the more costly domains you’ll encounter in the next two steps.

Search the top aftermarkets for your keywords: Focus on and, as they have large databases with extensive filtering tools. Filter your results so that you only see domains with set prices that are under the maximum amount you’re willing to pay. Thanks to the array of inexpensive choices you have from Steps 1 and 2, you are now in a position to assess whether the prices of your favorite aftermarket domains are worth paying. However, before you start making offers, you have one final step: Expose yourself to curated domain portfolios so you can consider names that wouldn’t be generated from your keywords.

Browse through domain portfolios: Look through (my company) and Personally speaking, I designed NameLayer to be a small and premium inventory where you can quickly go through each and every domain. The importance of doing this is to get inspiration for names that aren’t based on obvious keywords. For example, if you’re naming a game development company, you might be thinking of names like Game[WORD].com or [WORD] But, in a domain portfolio, you’ll stumble into abstracted names like and Both of these are relevant abstractions of your naming concept, but they don’t actually contain your keywords. This is the power of domain portfolios: you can exploit them for novel ideas.

Source: Don’t even think of naming your business until you read this