Principles of Mobile Site Design — UX Planet

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by Nick Babich

Mobile users tend to be very goal-oriented, they expect to be able to get what they need from a mobile site easily, immediately, and on their own terms. Whether it’s making a purchase, getting a quote or joining an email list, your user’s experience should be as seamless as possible.
This article discusses how to design your entire site to account for mobile’s form factor and unique user needs.

Source: Principles of Mobile Site Design — UX Planet